"In one of the first major legislative challenges to Google’s global empire of privacy abrogations, the highest court in the European Union ruled today that Google must respect requests from users to have their personal data, which is generated by its search engine, deleted. Individuals, the court determined, have a right to be "forgotten."

While tech giants and US spy agencies have built a sprawling kingdom of tracked and surveyed subjects, this decision is an important first siege in the battle for what the European court significantly called “erasure.” With a caveat included for information deemed of significant public interest, the European ruling enables any citizen of the EU to demand that content relating to that person linked to by Google’s search engine be removed.”

Patricia Wayne | Brand Marketing & Public Relations